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Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation.
The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap’s ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active users globally, also announced a new home for sports content ahead of this year’s Olympics.
With over 300 million people interacting with AR experiences on Snapchat daily, according to the company, the idea is to turn passive viewing into active engagement.
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