Google Says Bonjour to Netflix With Emily in Paris Partnership

The sponsorship includes shoppable ads, pause ads, and fashionable experiences

Who needs Paris when you can just shop online?

Today, Netflix announced that it is teaming up with Google for a first-of-its-kind Shop With Google partnership featuring Emily in Paris. The partnership will bring custom creative and give viewers a new way to shop for the season’s outfits through Google Lens.

Here’s how it works: Viewers on all Netflix plans can use Google Lens to scan Lily Collins’/Emily’s looks throughout season four, finding similar items on their device to match the character’s style.

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