Transforming the Shopping Experience With Placer.ai and Vibenomics
Dan Hight and Paul Brenner share innovative strategies for dynamic in-store advertising.
The Intersection of Design, AI and Creativity With PepsiCo’s Mauro Porcini
"I am genuinely excited about the role of AI in design," says chief design officer Mauro Porcini.
Not Your Average Older Sibling: Bubble Skincare Is Looking Out for Young Consumers
The cruelty-free, affordable skin care brand has earned the trust and wallets of Gen Z and Gen Alpha.
4 Ways Consumer Brands Can Break Up With Plastics
We're approaching a tipping point in our addiction to plastics in packaging.
A Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
Why Cup Noodles is prancing inside an extravagantly strange 3D billboard.
Salma Hayek Crashes a Dinner Party in Kahlúa’s Melodramatic Campaign
Kahlúa's ads starring Salma Hayek assure viewers they can enjoy coffee-based cocktails at home.
Wary of Rising Plastic Concerns, More Brands Are Turning to Compostable Disposables
Experts warn that there's no silver bullet solution to plastic pollution.
Diageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands
Tested on Smirnoff and Don Julio Tequila, the platform was created by creative tech agency Phantom.
Alcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions
Startup Juliet aims to revamp the reputation of boxed wine.
Americans Love Cheap Convenience. That Makes Single-Use Plastic Bags Hard to Replace
Major retailers including CVS and Target are piloting new programs, but environmental experts say it's not enough.
Unilever’s Latest Play to Tackle Food Waste? A ‘Smart’ Mayonnaise Jar
Hellmann’s hopes the temperature-sensitive packaging will get people talking.
Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right
The move isn't without risks, but CPG companies can mitigate them.
Blueland and Plastic Pollution Coalition Implore EPA to Regulate Dissolvable Plastic Film
The effort comes after polyvinyl alcohol was detected in breast milk and drinking water.
Trolli and Halo Infinite Make a Sweet Team for Limited-Edition Candy Packs
Special packaging signals a loaded sweepstakes supporting amateur gamers.
Built From Waste: Meet the Brands Turning Africa’s Plastic Trash Into Treasure
Coca-Cola and L'Oréal are among the companies supporting recycling innovation.