Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads—a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses.
Valentino had been executive vice president of client and addressable sales and solutions at Disney since April 2019, leading the media giant’s streaming ad sales and adtech development. Prior to Disney, Valentino served as chief revenue officer for industry and agency at publisher Condé Nast for nearly five years, and as senior vp of multimedia partnerships at ESPN for over nine years.
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