Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.
MasterChef judges like Gordon Ramsay, Christina Tosi and Graham Elliot often describe—in mouth-watering detail—the best dishes created by the stable of amateur chefs vying to win the well-watched contest.
Viewers at home can imagine what those appetizers, entrées and desserts taste like. And unless they’re a whiz in the kitchen themselves, that’s about all they can do.
But that’s about to change. Grubhub has stepped in to make those foodie dreams come true, opening a virtual restaurant so fans can order some of the same dishes they’ve seen during the series.
The partnership draws on MasterChef’s “high stature and organic relationship with the culinary industry,” Marnie Boyer, vice president of diner acquisition at Grubhub, told Adweek.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in