Creative agency Pereira O’Dell has been named agency of record for Empower, a financial planning, investing and advice company, after a competitive review in May 2022 led by Joanne Davis.
Pereira O’Dell is charged with creating a new brand platform for Empower and has come out with a new campaign for the company, “Empower What’s Next.” The creative is based on research by Empower that shows that only 34% of Americans report feeling very financially healthy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in