Stagwell to Acquire Influencer Agency Leaders, Expanding in the Middle East

Stagwell has entered an agreement to acquire Tel Aviv-based Leaders, a digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. Leaders will join Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings built for modern PR and marketing professionals. Founded by Eran Nizri and Yehonatan Arami in 2017, Leaders and IMAI combine digital and influencer marketing strategies with an AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering analytics, sales prediction models and campaign management tools. Leaders’ clients include Nespresso, Samsung and Colgate-Palmolive, with notable SaaS clients including Coca-Cola, Playtika, Estée Lauder and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell’s agencies around the world, including existing tools in the PRophet Comms Tech Suite. "This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,” said Mark Penn, chairman and CEO, Stagwell in a statement. “Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe." Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead Leaders' digital agency operations as CEO. Arami will continue to lead business development, expanding the company's reach within the Stagwell network. “Combining with Eran and the Leaders and IMAI team is a force multiplier for PRophet Comms Tech and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategies for customers,” said Kwittken in a statement. Nizri said that with Stagwell's extensive network and resources, Leaders’ goal is to become the world's leading influencer and digital marketing powerhouse. The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. Leaders is Stagwell’s seventh acquisition of 2024, following Team Epiphany, Sidekick, What’s Next Partners, Pros Agency, Business Traveller and Bera.

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Stagwell to Acquire Influencer Agency Leaders, Expanding in the Middle East

Kyle O’Brien

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Kyle O’Brien