Your Weekend Update is coming early courtesy of NBCUniversal.
Top line
Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live’s 50th anniversary season, which include Allstate, L’Oréal Groupe, T-Mobile and Volkswagen of America.
Between the lines
In addition to taking part in SNL’s 50th anniversary live primetime special Sunday, Feb. 16, 2025, the presenting sponsors will be a part of NBCU’s celebration all season long.
According to the company, NBCU will bring sponsors “closer than ever” to the series and create curated custom content and experiences across its portfolio.
“Saturday
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