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Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy.
The 90-second film, created by agency DDB Sydney and directed by Steve Rogers through Revolver, follows a lighthouse keeper diligently going about his routine: painting, replacing lightbulbs, washing windows and cooking a fresh fish dinner. He’s constantly humming Johnnie & Joe’s “Over the Mountain, Across the Sea” and looking expectantly toward the horizon—until a ship pulls in.
That
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