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Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It’s a lucrative part of the business, so it decided to poach from competing garages using some inspiration from Greek mythology.
The company worked with its creative agency DDB Paris to take a new, more subtle approach to sourcing and offering jobs. Alongside its usual methods of online advertising, canvassing, recruitment agencies and specialized websites to fill available roles, VW took a Trojan Horse approach.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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