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When teachers at a Los Angeles high school called their on-site lounge “sad,” “basic,” and “antiquated,” they were being charitable. In truth, the room likely hadn’t been remodeled since the ‘80s, with its drab decor and random clutter making it the opposite of a restful retreat for the educators.
Coffee Mate, via its recently named agency of record Wieden+Kennedy New York, took the liberty of stepping in with a construction crew for a revamp a la Extreme Makeover, complete with tension-building timeline, celebrity host, product placement, and jaw-dropping reveal.
The
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