Media All-Stars

ADWEEK's Media All-Stars Are Embracing Changing Technology

These honorees are crafting standout strategies and helping clients maximize their budgets

Media All-Stars
For the 2024 Media All-Stars, technology is a key tool to crafting the best strategy.ADWEEK
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By Kyle O’Brien & Olivia Morley & Aleda Stam

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ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market share. For the 2024 Media All-Stars, technology is a key tool to crafting the best strategy while navigating markets and audiences that are increasingly diverse, creator-led and shoppable.

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This story first appeared in the May 14, 2024, issue of Adweek magazine. Click here to subscribe.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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Aleda Stam

Aleda Stam does freelance journalism specializing in B2B advertising and marketing. She was previously a senior reporter at Ad Age, covering creative and media ad agencies. Before that, she covered public relations agencies and corporate communications as a senior reporter at PRWeek.

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