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New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women’s sports through a series of global events.
New research by Wasserman’s women-focused practice, The Collective, found that the key barriers to investing in women’s sports were lingering resistance among brand leaders and lack of industry data, and the path to overcoming those barriers is demonstrating proven returns.
Sight Lines launched with an invitation-only forum in New York earlier this month, “Elevating Brand, Media, and Tech Conversations in Women’s Sports.”
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