Indiana Fever Star Aliyah Boston Built Her Brand for Beyond the WNBA Playoffs

WME Sports, parents, and mentors, including Candace Parker, helped make deals with Adidas and NBCU for impact beyond basketball

Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.

When the Indiana Fever make you the No. 1 pick in the Women’s National Basketball Association Draft, and you have a Rookie of the Year season, what do you do for an encore?

Don’t wait to ask Caitlin Clark that question a year from now. Aliyah Boston is already answering it.

The Fever’s top pick and the WNBA’s best rookie in 2023, Boston entered 2024 plotting business and sports marketing partnerships for her professional career and building a brand to last long beyond her playing days.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in