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Fans, broadcasters, and sponsors are getting the chance to support Olympic sports more than once in an Olympiad.
When Athlos brings the fastest women in the world to New York’s Icahn Stadium on September 26, it gives them not only a chance to compete for a $500,000 purse and 10% of the event’s revenue but for even more media exposure among track-and-field fans. Showcasing the enthusiasm around the event, which is backed by Reddit co-founder Alexis Ohanian’s Seven Seven Six venture capital firm, Athlos is now announcing broadcast partnerships with YouTube, X, ESPN+, and DAZN.
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