Meta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows

Meta reported weaker-than-expected user numbers and warned of a significant acceleration in its infrastructure expenses in 2025 in its third-quarter earnings report Wednesday. (CNBC)

By the numbers, 96% is the portion of Meta’s third-quarter revenue driven by ad sales. This is a slight dip from the second quarter, when advertising accounted for 97% of its $36.5 billion in total revenue. (ADWEEK)

Artificial-intelligence-driven feed and video recommendations have led to an 8% increase in time spent on Facebook and a 6% increase on Instagram, Meta CEO Mark Zuckerberg said Wednesday.

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