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San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry.
The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to the pitch deck exclusively shared with ADWEEK.
Its goal? To drive more accuracy in the $1 trillion-dollar consumer data industry.
Truthset works with data providers like Experian, Transunion, and Epsilon to analyze the accuracy of data.
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