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Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher.
The media company, which houses a portfolio of titles including People, Serious Eats and Southern Living, saw a 12% increase in year-over-year digital advertising revenue, growing from $212 million to $238 million, according to its second quarter earnings announced Tuesday.
Overall, it generated $425 million in quarterly revenue, up 3% from the same period last year, and grew its adjusted Ebitda (earnings before interest, tax, depreciation and amortization) by 23% to $66 million.
The growth is a product of a variety of factors, but its cookieless solution D/Cipher has played a key role as a sophisticated targeting tool that has no reliance on cookies — and in fact consistently outperforms them, according to Lindsay Van Kirk, senior vice president and general manager of...
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