Podcasts Are Increasingly a Visual Medium
One factor behind President-elect Donald Trump’s victory in early November was his campaign’s decision to bet on new media, such as podcasts, rather than rely on legacy networks and paid [...]
How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural Influence
Podcasts offered this year’s presidential candidates something no other mass media channel could.
Why Vox Media Is Selling Its Podcasts as Multichannel Franchises
Vox Media signed its 10th podcast partnership this year as it looks for multichannel franchises.
In-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP
A new partnership between Yahoo DSP and Vibenomics, announced today, allows advertisers to bid on inventory that reaches shoppers' ears as they walk through a retail store, checking things off [...]
X vs. the Ad Industry: How Did We Get Here?
As GARM folds, we chart the antagonistic relationship between X owner Elon Musk and his advertisers.
Your Sonic Branding May Be Doomed to Fail
By knowing where the dangers are, you can aim to avoid them while becoming one of the select few brands with a truly iconic sound strategy.
The Sound of Success: Deirdre Findlay on Sonos’ Strategic Vision
The chief commercial officer talks making premium audio portable.
The Kelce Brothers and Julia Louis-Dreyfus Top ADWEEK’s 2024 Audio Awards List
Plus, can't-miss podcast honorees in B2B, comedy, politics and pop culture.
ADWEEK’s Audio Awards 2024 Jury Revealed, Including WPP, Netflix,We Are Social and talkSPORT Execs
The ADWEEK Audio Awards 2024 winners will be announced July 16.
Spotify Is Ready to Compete for Video Advertising
Spotify makes play for video ads, with more than 500,000 episodes of video podcasts uploaded this year.
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
Publisher City Cast is on pace to generate $3 million in 2024.
Spotify’s Plan to Monetize Live Events
The new offering will enable brands to integrate with Spotify's expanding slate of events.
Living in a Sound-On World: Sonic Branding Is Key for Brand Identity
A sonic strategy must be baked into the creative process from the beginning.
SiriusXM’s Bold Tactics for Capturing Gen Z Listeners
SiriusXM has new talk shows and a brand refresh in the works to attract younger listeners.
iHeartMedia and Wilmer Valderrama on Getting Marketers Out of Their Comfort Zone
At AdweekX, the audio giant and the actor discussed research and experiences showing that marketers needing to consider communities outside their own.