The 2024 Marketing Vanguard Award Winners Leading With Bravery and Creativity
Meet ADWEEK's most impactful chief marketing officers of the year—and their next leaders.
Ryan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
The artist discussed building direct relationships with fans, and marketing innovation and Mediaweek.
Top 5 TV-Themed Brand Activations at New York Comic Con 2024
From experiencing the Dune universe to Dexter's "kill room," these are the activations to check out.
Mastercard Enters ‘New Frontier’ in Sensory Marketing: A Haptic Logo
Mastercard CMO Raja Rajamannar announced a haptic logo at Brandweek.
Exclusive: Jefferson’s Bourbon Debuts Gotham-Inspired Spot for The Penguin Premiere
Jefferson's Bourbon showcases an ad inspired by HBO and Max's The Penguin.
The TV-Themed 2024 Comic-Con Activations You Need to See
The 2024 Comic-Con activations include The Penguin, SpongeBob, The Bear and more.
Exclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor
Jefferson's Bourbon has been brought on as title sponsor for Max's The Penguin.
How Marketers Can Win on Reddit, From the Platform’s CMO
Roxy Young shares innovative marketing strategies to harness the Reddit community.
As Autodesk Taps Into Star Wars, CMO Dara Treseder Reveals Her Playbook for Connecting to Culture
As Autodesk taps into Star Wars, CMO Dara Treseder reveals her playbook.
Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
Ex-Nike and Apple exec, Fabiola Torres, fills a seat left vacant since 2022.
Airbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb's CMO on luring new guests with celebrity hosts and unique destinations with Icons.
To Drive Macro Business Changes, Think Micro
How to identify the micro shifts in processes that can make a macro difference.
Brand Leaders Debate AI Ownership at IAB ALM Marketing Breakfast
Zipcar and Adobe executives discuss how they are using AI in their businesses.
Why Doritos Is Evolving Its Long-Standing ‘Bold’ Brand Platform
Fernando Kahane, Doritos global marketing head, outlines why fame is an important metric
How Häagen-Dazs Aims to Return to Its Glory Days With BBH
Publicis-owned BBH was named as Häagen-Dazs' global creative agency, with a new brand platform and identity planed for 2025.