ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP.
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue.
“Love and Hearts for Your Lady Parts” aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April.
Directed by Nico Knapp and Magnus Hardner of B-Reel Films, the ad pokes fun at “vagina” being a taboo word by using several colorful euphemisms instead.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in