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As summer rolls around again, it’s road trip season. Every vacation needs a playlist and all the better if eight-time Grammy winner Anderson .Paak curates it.
For World Music Day 2024, Lexus and Amazon Music teamed with Anderson .Paak to create “Destination .Paak – The Lexus GX Remix.” Promoting the GX Luxury SUV, the launch intends to inspire the outdoor adventures such a vehicle might enable. The campaign features outdoor shows, behind-the-scenes footage, and an all-new music video, among other assets.
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