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When searching for a specific item, navigating an entire grocery store can feel like a Sisyphean task. One refrigerated protein bar brand found an innovative way of guiding customers to the correct aisle.
With creative agency The Community, Perfect Bar launched “Perfect Impostor,” a campaign that helps shoppers find the product on refrigerated shelves, which might not be the first place many of them look for snack bars.
The brand created a GPS device that looks suspiciously like a Perfect Bar but is triggered by hidden beacons, which are designed to guide consumers from the room temperature purgatory of the snack aisle to the fresh fridge section.
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