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It’s not called “doomscrolling” for nothing: Many studies have shown that social media can have a negative effect on one’s mental health. With algorithms giving users more of what they click on, it doesn’t take long to get caught in a self-perpetuating loop of bad news.
Addressing the need for better vibes on social media, LG launched “Optimism Your Feed.” The global campaign, created by agency TBWA\Chiat\Day NY, encourages consumers to retrain their algorithms by proactively engaging with more positive content.
LG
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