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It’s no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the “if you can’t beat ‘em, join ‘em” motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel.
Kentucky Tourism has launched Great Big Kentucky Adventure, a video game specifically designed to keep kids engaged during a vacation in the Bluegrass State. By turning 12 of Kentucky’s high-profile, larger-than-life landmarks into a side-scrolling game, the campaign aims to reimagine family road trips for the modern age.
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