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As the end of the year approaches, it’s an Adweek tradition to take a look back at the year’s best ads. And what a year it was. From fast food shakes turned viral sensations to a summer dominated by Barbie pink, there was no shortage of creativity. But when you’re talking about a list of the best ads of the year, how do you decide?
That’s the challenge posed to our Creativity team, and it’s a challenge they accepted.

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