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Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast.
In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $1.1 trillion.
A more global economy is spurring the ad industry to grow faster than GroupM’s analysts previously thought it would. In an earlier forecast, they predicted ad spend would not pass the $1 trillion threshold until 2026.
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