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It’s all smiles and nods until the third glass of rosé hits. Here’s what ADWEEK predicts Cannes-goers will be talking about when they stop being polite and start getting real:
1. Whether AI is driving layoffs and client in-housing
Artificial intelligence will likely get a glowing report card on stage, but after hours, you may hear creatives grumbling about how companies are using it to justify job cuts and clients are moving work onto their own teams.
2.
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