Experiential Marketing

Awkwafina Takes Over as MTA Subway Announcer With Comedy Central Partnership

Humorous messages promote the new series Awkwafina Is Nora From Queens

awkwafina in a pool lounge chair
Awkwafina is the creator and star of Awkwafina Is Nora From Queens, which premieres Jan. 22 on Comedy Central. Danielle Levitt/Comedy Central
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By Ian Zelaya

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Commuters on New York’s 7 subway line this morning were treated to some amusing train announcements from a voice that sounded eerily similar to Awkwafina—because it was.

To promote the comedian and actress’s upcoming Comedy Central series, Awkwafina Is Nora From Queens, the ViacomCBS-owned network has partnered with MTA New York City Transit to have Awkwafina take over as the 7 train’s guest announcer. Through Jan. 22, riders on the 7, which runs from Flushing, Queens to Hudson Yards in Manhattan, can listen to Awkwafina announce facts about each stop.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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