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As of this summer, Cigna and IPG will officially be “Together, all the way.”
Cigna, a Bloomfield, Conn.-based managed healthcare and insurance company, has consolidated the majority of its advertising account across services with IPG which will be responsible for services including creative; data and analytics; and media buying and planning, effective July 1. Cigna spent around $180 million on media globally last year, approximately $170 million of which was in North America, according to global data consultancy COMvergence.
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