Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Register now to access the Most Powerful Women in Sports livestream

Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.

Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Melissa Proctor, chief marketing officer of the Atlanta Hawks basketball team.

Beginning as the NBA’s first female ball attendant for the Miami Heat at the age of 17, Proctor invested time and effort in growing her knowledge of the landscape and getting others comfortable with a female colleague on and off the court. An activist fighting for racial equality in sports and beyond, an author and an artist, Proctor joins Adweek to talk about her trailblazing career.

Hosted

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in