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CANNES, France—For one week every year, the seaside restaurants along the Mediterranean are taken over by global companies ranging from Google, Yahoo, Spotify and Pinterest to the world’s biggest holding companies including WPP, Publicis and Dentsu. This year, there was a new entrant: Stagwell and its more than 70 agencies.
Most of these activations include meeting spaces, a stage for programming and music, and some experiential elements. With the massive growth of sports and influencer marketing, Stagwell saw an opportunity and built Sport Beach.
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