Start the Shift to Signal-Based Marketing

Approximately 40% of web traffic now operates without third-party cookies, causing signal loss and fragmentation in digital advertising. Marketers need to work harder to deliver relevant experiences, continuously adapt and innovate to stay ahead.

Our new guide “Thrive in a Signal-Based World,” created with Amazon Ads, explores how brands and agencies can leverage signal-based marketing to maintain relevance and drive performance in this new environment. It offers actionable strategies to navigate these changes and stay ahead in the game.

Key insights include:

• Unify signals: Combine first-party, partner and advertising data to create a holistic view of your audience, driving more effective strategies.
• Build precision-driven audiences: Develop rich audience profiles for more relevant ads, maximizing the impact of your marketing budget.
• Activate insights: Use advanced AI and automation to seamlessly implement your strategies, achieving superior results with minimal manual effort.

Stay competitive in a world where relevance is paramount. Download the guide.

Get access to more guides and white papers at the Adweek Resource Library.