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Since introducing “Real Magic” as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new technologies along the way.
Speaking at Brandweek in Miami, Coca-Cola’s marketing chief for North America, Shakir Moin, told Adweek’s chief experience officer Jenny Rooney that its marketers have been keeping up with emerging innovations by improving internal communications globally. The beverage giant implemented “network marketing,” which enables its marketers to share learnings and work together to tackle the biggest challenges as one team.
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WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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