Carmelo Anthony's Advice to Brands: 'Don't Talk, Just Listen'

The NBA legend opens up about giving back and growing as an entrepreneur

Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.

Life after the NBA has been good for Carmelo Anthony.

The 10-time NBA All-Star enjoyed a storied two-decade basketball career: He is one of the league’s top 10 all-time scorers and the player with the most Olympic medals.

Now, he is setting his sights on what’s next. Anthony sat down with Adweek’s Christine Lane at Brandweek to discuss his entrepreneurial efforts, empowering underrepresented communities and what he looks to accomplish every day.

Not disrespectful but disruptive

Anthony spent 19 years in the NBA, but it’s only been a couple of years since he entered the world of business, one he humbly acknowledges is still new to him.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in