![Blackweeks founders: [L-R] Adan Romero, chief creative officer, FKA Publicis; Monique Nelson, executive chairman, Uniworld Group; Joe Anthony, founder and CEO, Hero Collective and Hero Media; Andre Gray, chief creative officer, Havas’ Annex 88; Dabo Ché, founder, Ché Creative; Gabrielle Shirdan, founder and CEO, Kitchen Table; and Walter T. Geer III, VML’s chief creative officer, innovation in North America.](https://www.adweek.com/wp-content/uploads/2024/10/BlackweekFounders.jpg?w=1240 "BlackweekFounders")
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Days out from the inaugural event, Blackweek’s organizers already have a long-term vision. “We want this to be the Black Davos,” Walter T. Geer III, Blackweek co-founder and VML’s chief creative officer (CCO) of Innovation for North America, told ADWEEK.
From Oct. 15-18, Blackweek will debut in NYC, where senior marketers from brands including Shipt and Saucony will take the stage along with agency and DEI leaders from Dentsu, Ogilvy, and General Motors. The event will focus on unlocking the spending power, potential, and influence of Black and diverse consumers, founders, creators, and execs.
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