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The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg.
Thalberg has joined JCPenney Tuesday in a consulting CMO role, after having served as chief marketing and communications officer at United Parks & Resorts—the parent company of theme park brands including Aquatica, Busch Gardens, Discovery Cove, SeaWorld, and Sesame Place—since April 2023.
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