Carhartt Names Norma Delaney VP of Marketing as Workwear Boom Continues

Former Johnnie-O and Hoka exec will also oversee creative

Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass.

Carhartt has named Norma Delaney as vp of brand marketing and creative. 

With over 20 years of experience in the footwear and apparel brand marketing business, Delaney joins from casual performance retailer Johnnie-o, where she served as chief marketing officer (CMO). She also held leadership positions at Hoka, New Balance, Adidas, Sperry Top-Sider, and Keds.

At Carhartt, Delaney will lead marketing and creative strategies and help shape the workwear brand’s image and recognition. She will also oversee media planning, brand management, internal and external public relations, digital marketing, and marketing analysis. 

Delaney’s appointment follows the departure of former marketing vp Janet Ries, who left the company in January 2024.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in