Social Media Week, which explores social media’s connection to advertising, media and marketing, is brought to both the U.S. and Europe in two big annual events. Adweek’s can’t-miss conferences cover the latest in social media including the metaverse, the creator economy and social commerce. In these articles that accompany the events, readers can dive deep into how marketers and advertisers work with creators to effectively build their brands.

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WTVF Anchor Amy Watson Responds to Rude Viewer with Surprise Retirement Announcement

By Kevin Eck

WTVF morning anchor Amy Watson surprised viewers with an announcement that she’s retiring in October. Watson has worked at the Nashville, Tennessee CBS affiliate for nearly 20 years. The Tennessean [...]

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Sports Reporter’s Baby Sees Her Mom on TV for the First Time. Makes Her Mother Famous

By Kevin Eck

"Get you someone that looks at you like this ???," King wrote on TikTok.

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WFMJ in Youngstown Apologizes for ‘Straight Pride’ Social Media Post

By Kevin Eck

The post has been removed.

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Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO

By Rebecca Stewart

Taylor Montgomery's journey shows career progression isn't always linear.

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Reddit’s CMO Busts Platform Myths

By Lucinda Southern

Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.

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Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns

By Brittaney Kiefer

Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders said at Social Media Week.

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Paramount Hires a Bank to Explore the Sale of VidCon

By Mark Stenberg, Catherine Perloff

Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.

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How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands

By Kathryn Lundstrom

At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]

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Creators and Strategists Say These Are the Social Trends to Watch

By Trishla Ostwal

At Social Media Week, experts discussed Instagram's ceiling and testing content on X.

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LinkedIn Makes Its Case for a Permanent Spot in Social Strategy

By Catherine Perloff

At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.

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Taco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’

By Bill Bradley

CMO Taylor Montgomery explains Taco Bell's social marketing strategy.

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Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics

By Olivia Morley

Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.

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Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week

By Adweek Staff

Megan Thee Stallion joined the three day Social Media Week program in April, set to take place in New York.

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Canadian Traffic Reporter Goes Viral After Responding to Viewer’s Critique of Her Appearance

By Kevin Eck

‘Congratulations on your pregnancy,” read the email.

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Enter The Creatorverse

By Breana Mallamaci

Social Media Week Europe was all about the creator.

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