Can a Glass Box Solution Solve the AI Transparency Dilemma?
AI is no longer a futuristic buzzword; it’s currently revolutionizing how brands and agencies operate.
Your Brand Is a Living Mosaic
Brand identity needs to function like a mosaic, with each interaction and touchpoint acting as a unique tile in a rich, unified picture.
Turn Post-Holiday Season Sales Into Lasting Growth
When it comes to capturing post-holiday season demand, brands need to turn to their app and loyalty programs.
Enhance the Ecommerce Experience With Checkouts Worth Checking Out
Every interaction in the checkout phase is an opportunity to build trust and deliver a positive experience.
Contextual AI Is Coming for CTV
AI is poised to transform contextual targeting yet again, this time by expanding it into video and connected TV.
5 Ways to Unlock Creativity and Efficiency With Generative AI
The true power of AI comes from its ability to serve as your companion—blending human ingenuity and machine insights. Here’s how to build a collaborative relationship.
The Future of B2C Messaging Is About to Get More Advanced
Advancements in RCS and AI-powered conversational tools are revolutionizing customer engagement.
10 Ways You Will Be Activating AI in Your Next Campaigns
The next wave of ads will have one thing in common: artificial intelligence will play a key role.
Changing the Game 2024
Each year, She Runs It honors women who are game changers—catalysts of innovation who are reinventing the rules of marketing.
Busting the Myths About Building Your Brand
While there are many misconceptions about brand building, in reality its your secret tool for keeping your brand memorable throughout the customer journey.