Tinuiti Receives High Marks from Forrester and Looks Ahead to 2025
For a look at what Tinuiti is betting on in 2025, check out the company's Big Bets.
Last week Tinuiti was named a ‘Strong Performer’ among the most significant media management services providers in The Forrester Wave™: Media Management Services, Q4 2024. The report cited Tinuiti’s “next best customer” approach and focus on business impact, assigning Tinuiti the highest possible scores in the Media Planning, Measurement and Attribution, and Pricing Flexibility and Transparency criteria
Tinuiti attributes these scores to Tinuiti’s audience and media planning approach, TAPS, and Tinuiti’s proprietary measurement suite, Bliss Point by Tinuiti—which includes products such as Rapid Media Mix Modeling (rMMM), Incrementality, Forecasting, In-store Sales Lift, Creative Insights, and Brand Equity-as the platforms and process that have led to best-in-class- approach.
The report, authored by Jay Pattisall, Vice President, Principal Analyst at Forrester Research, identified, researched, analyzed, and scored the 12 most significant digital global media management service providers via a 22-criterion evaluation assessing each provider’s Current Offering and Strategy. Jay Pattisall said: “Tinuiti is a good fit for traditional enterprise brands applying growth marketing tactics and digital-native, direct-to-consumer brands entering measurable mass marketing.”
Jeremy Cornfeldt, President at Tinuiti, said: “To deliver true full-funnel success, brands must combine deep channel expertise with sophisticated audience and media planning. Tinuiti is the only agency to receive the highest score in the Media Planning criterion, with the Forrester report citing ‘Tinuiti excels in media planning through a next best customer approach, powered in equal parts by its TAPS planning process and proprietary Bliss Point technology.’ To us, this long-awaited Forrester Wave report reinforces Tinuiti’s commitment to ongoing innovation and evolution—and that’s exactly what we set out to demonstrate.”
Cornfeldt is also cautioning marketers against chasing the next big thing. He says that the biggest opportunities will be strategic moves that add up to real, sustainable impact.
“At Tinuiti we believe the next era of brand growth belongs to those who double down on what works and make it work smarter through a testing mindset (and yes, AI),” he says.
At a time when consumer attention is fragmented and every dollar counts, Tinuiti’s Big Bets are designed to help marketers command the fundamentals with precision, confidence, and creativity. The future of brand success won’t be won in giant sweeping gains but incremental successes. Miles By Inches, in other words.
For a look at what Tinuiti is betting on in 2025, check out the company’s Big Bets.
