Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer’s strategic development and integration capabilities and report to Fazer founder and CEO, Todd Irwin.
Bagno will work to expand the firm’s service offerings, centered around a methodology of “de-positioning” to enable major brands to achieve business outcomes, according to the agency. He will also take a lead business development role.
Bagno
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