Ogilvy One Wins H&R Block CRM Business

Ogilvy One has been named the new CRM agency for tax preparation and financial services company H&R Block. Ogilvy One will be responsible for creating valuable customer relationships by design for H&R Block. The Lacek Group, an Ogilvy One company based in Minneapolis, will lead the efforts, working in partnership with a team at Ogilvy New York, which has served as H&R Block’s creative, brand, and PR agency since 2022. "Ogilvy One's human-centric approach to CRM will enable us to bring this vision to life. We're excited to deepen our partnership with Ogilvy to delight more customers as we create even more meaningful customer relationships," said Jill Cress, chief marketing and experience officer at H&R Block in a statement. The Lacek Group is an Ogilvy One company specializing in data-driven loyalty, experience, and customer engagement. "For 70 years H&R Block has been a trusted name in America, helping people confidently navigate their financial lives. We're excited to partner with them to enhance that connection by creating personalized, engaging experiences that resonate on an emotional level. By blending data insights, behavioral science, and creative storytelling, we can help H&R Block deepen its relationships with its customers,” said Rajesh Midha, CEO of Ogilvy One, North America. Midha is part of the leadership team at Ogilvy One, which earlier this year named Kent Wertime global CEO. With nearly 25 years at Ogilvy, Kent previously led Ogilvy One in Asia and has since held various leadership positions. The move was made to establish Ogilvy One as the global brand for Ogilvy’s current and next generation customer experience and relationship service offerings to clients. Ogilvy One’s leadership team includes Roberto Fara as the global creative experience lead for Ogilvy One, Clare Lawson (EMEA and chief client officer), Ab Gaur (APAC and CEO of Verticurl), Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), and Nate McNabb (global partnerships). New Canadian leadership In other Ogilvy news, Ogilvy Canada has named Christopher Andrews CEO. Andrews joins Ogilvy from BBDO Canada, where he served as president and CEO. Under Andrews’ leadership BBDO Canada ranked as among the top 10 North American agencies at Cannes Lions 2023 and was named 2023 Agency of the Year at The One Show. "With his extensive experience at top agencies and deep understanding of the Canadian market, Chris is uniquely positioned to build on Ogilvy's commitment to creative excellence and delivering impactful work for our clients,” said Devika Bulchandani, global CEO of Ogilvy in a statement. Andrews has over two decades of experience in the advertising industry, having held leadership positions at renowned agencies such as The&Partnership, Taxi, and Leo Burnett, across Canada, the U.S., and Europe. Andrews’ appointment comes as Arthur Fleischmann, current CEO of Ogilvy Canada and country manager of WPP Canada, announced that he will step away from both roles at the end of the year. Fleischmann has managed WPP's operations in Canada since January 2021 in addition to his role as CEO of Ogilvy Canada. Prior to WPP, he co-founded john st. advertising in 2001, which joined the Ogilv ynetwork in 2013. He will work with Andrews to ensure a seamless transition of the CEO role over the coming months. WPP will make an announcement about Fleischmann’s successor as country manager soon. "After many fulfilling years in this industry, I'm looking forward to this next chapter. I'm deeply grateful for the opportunities I've had to work with such creative and dedicated people. Building john st. and then helping to lead Ogilvy Canada has been an amazing journey. I'm confident that the agency is in great hands with Chris and excited to see what the team accomplishes next," said Fleischmann in a statement. In 2022, Ogilvy united its separate Canadian offices under one banner and leadership team, Ogilvy Canada. Ogilvy also had big wins at the recent 2024 London International Awards (LIA), securing the Global Network of the Year title for the fourth consecutive year while Ogilvy New York earned Global Agency of the Year for the first time along with a host of other top honors.

Revolving Door

Ogilvy One Wins H&R Block CRM Business

In addition, Ogilvy Canada has hired a new CEO

Create Your Free Account

Registration Includes:

Kyle O’Brien

About

Subscriptions

Events

Publications