ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP.
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L’Oréal account, Specht defied the status quo when she wrote something different—iconic slogan “Because I’m worth it.”
It’s been more than 50 years, and L’Oréal is still using “Because I’m worth it,” sometimes repositioned as “Because we’re worth it” or “Because you’re worth it.” McCann claims that it is the longest-running ad copy in history.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in