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Abigail Jacobs is the new chief marketing officer at specialty outdoor retailer REI Co-Op.
Jacobs’ six-plus years at beauty retailer Sephora came to an end in March. Prior to that, she spent more than 13 years in senior marketing and communications roles at Williams-Sonoma brands including Pottery Barn and West Elm.
The easing of pandemic restrictions caused REI’s sales to spike in 2021, The Wall Street Journal reported. But those gains proved temporary, leading the company to lay off more than 300 people in 2023, followed by 357 more this past January.
REI reported a net loss of $311 million in 2023, on revenue of $3.76
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