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CANNES, France—Havas is the latest of the Big Six holding groups to bet big on AI, announcing plans to invest over $400 million in the tech over the next four years as it gears up to split from parent company Vivendi.
The end goal is for Havas to float on the stock market, returning to public ownership for the first time since 2017.
“Of course, there will be pros and cons to [the planned IPO],” said Havas chief executive (CEO) Yannick Bolloré, speaking during a press event at Cannes Lions.
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