The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.
What Role Do Ethics Play in Media Planning And Buying?
A much-needed framework for ethically evaluating media partners while still prioritizing key business results.
Do Your Homework: The Strategy Behind Effective Creator Marketing
Identifying influencer archetypes and implementing a deep vetting process are key.
A Marketer’s Guide to Casting Hosts for Live Shopping
Not everyone can be a TikTok sensation—here are a few things for brands to keep in mind.
4 Ways Independent Marketing Consultants Will Change the Post-Pandemic Industry
As unemployment rises, marketers are striking out on their own.
6 Steps to Take So You Can Start Meaningful Marketing
When the future is unclear, well-founded assumptions are a good place to start when developing an approach to organizational change.
Can Dynamic Content Optimization Save Brand Storytelling as We Know It?
Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.
Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies
Much of what we’re seeing with podcasts rings true to the rise of social media mavens.
Why Brands Need to Prioritize Real Influencers Over the Fake Ones
Save the CGI for the movies.
Why Brands Need to Diversify When They Rely Upon Other Platforms
On top of third-party platforms, they need to invest in their own commerce sites.