Agencies

Matt MacDonald to Depart BBDO NY

The creative leader spent 10 years at the network, where he ran the global AT&T business

Matt MacDonald, BBDO
Matt MacDonald spent a decade at BBDO.BBDO
Alison Weissbrot
By Alison Weissbrot

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BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned.

A BBDO spokesperson confirmed his departure and said MacDonald had a “great opportunity he couldn’t turn down.” It is not clear what his next move is.

MacDonald took on the role at BBDO NY in April 2022, after being promoted from executive creative director. Prior to that, he was CCO and ECD of the AT&T account.

He was with BBDO for a decade.

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Alison Weissbrot

Alison Weissbrot

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously editor in chief of Campaign US and spent nearly five years at AdExchanger covering agencies and convergent TV. She is based in New York.

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