Iams’ Dog Balloon Got Stuck Before a Parade to Highlight a Vital Pet Issue
Mars Inc.’s Iams made it look like a two-story-tall dog balloon got stuck en route to the Chicago Thanksgiving Parade to draw attention to a pet health issue.
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist
CMO Andrea Brimmer wants to recapture spirit of original 2018 launch.
The Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
Creatives weigh in on the car-free car ad that's set the internet ablaze.
Sweetgreen’s Newest Product Is Indicative of a Larger Problem in Our Industry
Agencies and brands have been complicit in normalizing the expectation that generating creative ideas is a cost of doing business.
Brands Must Lead the Way in Protecting Children’s Privacy
Once a photo is out there, it's almost impossible to control where it ends up or who sees it.
Why Pepsi Hijacked McDonald’s and Wendy’s Soda Cups
Amid the cola wars, this is 'more than just a stunt' for Pepsi.
ADWEEK and Ad Patina Unpack the Legacy of Vintage Ads
Editor in chief of the Watch Patina blog to launch monthly column on ADWEEK in January.
McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners
The U.K. push continues the chain's successful lighthearted 'Fancy a McDonald's' campaign.
Disney’s Holiday Film Introduces an Unlikely Dynamic Duo: A Boy and His Octopus
Taika Waititi directed the funny, moving short which was developed by Adam&eveDDB.
DoorDash Dials Up Nostalgia in Campaign For Hispanic Audience
DoorDash campaign by Gut Miami taps into childhood nostalgia to target Hispanic Millennials and Gen Z.
Liquid Death and Dr. Squatch Debut ‘Soap for Psychos’
Liquid Death and Dr. Squatch drop Dirt Murderer for psychos, and regular dudes, ahead of the holidays.
Five Takeaways From Calm’s Election Night Ad
An election-pegged commercial from Calm that didn’t have a single line of spoken dialogue quickly became a major talking point in the hours following Donald Trump’s win of the White [...]
Gap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson Cover
The retailer continues its nostalgia trip with an all-singing holiday ad
Brian Cox Goes Back to School in Uber One’s First Ad for Students
Brian Cox returns to university in a new Uber One campaign promoting its student membership program.
Why Grubhub and Amazon Took the Plunge With a Co-Branded Ad
'Delivery's Other Half' marks the next step in the pair's long-running relationship.