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Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed.
U.K.-headquartered MediaSense offers media advisory services for marketers and media owners, helping with internal transformations, partnership selection, analytics, and audience development. The company has a large presence in Europe.
R3 extends that presence to North America and Asia-Pacific while offering complementary capabilities on the creative and content side of the business.
Cofounders Greg Paull and Shufen Goh, who owned R3 prior to the acquisition, will join MediaSense’s executive leadership team.
“Marketers
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